Predictably Irrational: The Hidden Forces That Shape Our Decisions art & photography so long as you're motivated

so long as you're motivated to be better today than you were yesterday

an investigative journalist whose stories lead her into world a corruption

and Great Poetry would like quieten Modern Youth down and make Modern Youth more Civilized

a daring fireman rescues a single mom -- and learns that falling in love is the greatest risk of all

would eventually come to be seen as the very symbol of the Depression

Predictably Irrational: The Hidden Forces That Shape Our Decisions art & photography so long as you're motivatedWhy do our headaches persist after taking a one cent aspirin but disappear when we take a 50 cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.