Hooked: How to Build Habit-Forming Products This expanded edition includes the

This expanded edition includes the text of the original business parable

• Actionable steps for building products people love

Internet conversations are structured by the shape of our apps and platforms

Spread through the public in the form of popular stories

a discussion guide

Hooked: How to Build Habit-Forming Products This expanded edition includes theHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through