Market Size Estimation and Data Triangulation Bottom-Up Approach The bottom-up approach involved aggregating segment-level data, such as: Company revenues Product-level sales Installed base/usage volumes Adoption and penetration rates Pricing analysis This method was primarily used when detailed micro-level market data were available
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In addition to catering to the diet, I also considered factors that matter when subscribing to a meal delivery service, including ease of ordering, meal variety, delivery experience, ease of prep, nutritional quality and of course taste